Simply put, we are a photographer and his spouse. The project was instigated when the founder, a photographer, but most importantly, a Software Developer for almost 20 years at the time, decided to build his own system, to keep track of where his images are used on the World "Wild" Web. Pun intended...
Reverse Image Search existed at the time, but it was a manual process and since he had hundreds of images to search for, there was no way he was going to do this manually, every month...So he built the system while learning the latest technologies, and here we are today, we have picMatch! He decided that is was too good to keep it for himself, so he made it pretty enough to sell, and started selling it to photographers worldwide.
But not just photographers. The more time passed and the more we had a variety of customers. We reached different markets. Then we started onboarding businesses. The system had to be improved, of course, to handle the large volumes that businesses have. But here we are today as one the leaders in Reverse Image Search.